Well, for the very first time when you are going to create your website, the most vital factor is its customer orientation. Do you think that you have put it on your website content whether customers take pleasure to explore and read on? Whatever design or pattern you opt for ultimately it is for your customers. A smoothly navigational website is going to lure customers easily viz-a-viz a complex website which has tons of content, text, images, videos etc. Whether your website is read by someone from Sydney or someone from Washington it must be easily readable and striking to the people of all culture and geographies.